Salesperson (GTM)
Own Lyxter's go-to-market from the first cold call to a repeatable sales motion.
Commercial · Full-time · Nordics / remote-friendly
About the role
You'll own Lyxter's commercial story and work closely with leadership. The product is real and technicians already get the 'aha' moment in a demo. What we don't have yet is a repeatable way to find, reach, and close the workshops, fleets, and dealer groups who need it.
That's the job: figure out the go-to-market. Which segment first, which message lands, which channel converts, and what a repeatable sales motion looks like. You'll run the experiments, talk to the market, and turn what works into a playbook.
What you'll do
Find the wedge
Test segments, messages, and channels to find where Lyxter sells fastest, then double down on it.
Own the pipeline
Outbound, demos, and closing across workshops, fleets, and dealer groups in the Nordics and DACH.
Build the playbook
Turn the deals that close into a repeatable motion the next hires can run from day one.
Be the market's voice
Feed what you hear on calls straight back to the founders so the product keeps fitting the floor.
About you
- You've sold a technical or industrial product before, ideally into automotive, fleet, workshop, or heavy-equipment buyers.
- You're comfortable being early: no inbound, no brand, no script. You'd rather write the playbook than inherit one.
- You can talk to a master technician and a fleet director in the same week and earn both their trust.
- Nordic or DACH market knowledge and languages are a strong plus.
Think it's you?
No formal application. Send us a note about something you sold that shouldn't have been easy, and how you found the buyer.
Stop guessing. Start fixing.
Set your workshop up today, or book a demo with our team.